T Title: Update: A Year-Long Sabbatical and the Lessons Learned Last year, I shared that I planned to take a year off work to recover from burnout. A year has…
Title: Buying TikTok Likes: What You Should Know Before Testing This Strategy If you’re considering buying TikTok likes to give your videos an initial boost, you’re not alone. Many creators…
Agency Owners: Would You Start with Brand Strategy if You Were Building from Scratch Today? If you’ve built or led an agency that serves hotels, hospitality, or lifestyle brands, I’d…
Title: How One Legal Tax Strategy Reduced Federal Income Tax Liability to Near Zero in 2017 In 2017, a high-income taxpayer leveraged a combination of depreciation strategies and oil and…
How a Brand Strategist Creates Value for Clients: A Practical Guide for Designers Expanding into Brand Strategy Overview With a background in design, a passion for writing, and formal learning…
Title: How a Simple Logo Sparked a Full Branding Personality—and a Persistent Voice in My Head Aiming for a straightforward logo, I didn’t expect the project to evolve into a…
18 Growth Hacking Examples to Inspire Your Next Campaign Overview Seeking fresh inspiration beyond the most famous brands, this curated list dives into a mix of popular and lesser-known growth…
Airbnb Valuation Surpasses Marriott: What’s Driving the Jump? Airbnb recently secured a funding round of $1.5 billion, pushing its valuation to about $25 billion. That figure places Airbnb ahead of…
Title: Your Brand Is What People Say About You When You're Not in the Room Amazon founder Jeff Bezos captured a fundamental truth: your brand is what people say about…
Title: Lessons from Managing PR at a Startup That Raised $680M I led growth and marketing at a startup that eventually secured a $680 million Series B, and part of…