Branding

Micro-Content for Brand Awareness: What Works and How to Do It on a Budget Recently, I’ve been exploring micro-content—short, snackable formats such as memes, GIFs, and 15-second videos—and evaluating how…

In 2010-something, FiLLi Cafe was a small tea stall in Dubai known for one thing: Zafran Chai. Saffron tea. That's it. Today it has 100+ outlets across the UAE, a…

Title: Guidance for Aspiring Brand Creators: How to Break Into the Creative and Branding Space If you’re transitioning into the creative field and hoping to land an internship, you’re not…

Title: Gen Z and the Paradox of Modern Life: Why Brands Should Embrace Ambiguity A recent webinar featuring Reid Litman of Ogilvy, with Eugene Healey and Simon Gawn also contributing,…

Best Digital Asset Management Software for Brand Teams in 2025 As brands scale their content operations, selecting the right digital asset management (DAM) solution becomes essential. The goal is to…

What Makes a Brand Memorable Without Being Complicated Some of the most enduring brands stand out precisely because they are simple. A clean logo, a restrained color palette, and a…

Rebranding from Developer Tool to Infrastructure Solution: Seeking Insights on Brand Consistency, Messaging, and Strategy Overview We’re in the process of rebranding a mature infrastructure solution designed for mobile app…

Building a Brand, Simplified: A Practical, Step-by-Step Approach When I started thinking seriously about “building a brand,” the path ahead looked overwhelming. Questions like logo, website, messaging, tone, visuals, and…

Branding That Feels Observational, Not Persuasive In recent branding trends, a subtle shift has emerged: brands are moving away from overt persuasion and toward a presence that simply exists, inviting…

How to Name a New Brand: Strategies for Choosing a Distinct and Memorable Brand Name If you’re launching a new brand tomorrow and have the product, positioning, and visual identity…